Effective copywriting isn't about being clever, funny or creative. It's about using words to sell your products. Here's how our copywriting service will help you connect with customers.
Benefits at a glance
- Get more sales, leads or enquiries
- Tell customers how you can help them
- Stand out from the crowd and feel proud of your marketing
- Stop throwing money at design or print - it's the content that counts
- Spend your time doing business, not writing
- Simple daily rate, no-obligation estimates
What we're aiming for
Whether you're creating an advert, a website or a brochure, the aim of marketing text is the same: to link the benefits of your product with customers' needs. That might sound obvious, but a lot of copywriting falls at the first fence by not covering the basics.
Before we start
First, we'll take some time to listen to you and really understand your business, as well as what you want to achieve with your marketing. If you want us to, we'll advise on related issues such as printing and publicity.
Selling the sizzle, not the sausage
Next, we'll talk to you about benefits - the good things that happen for customers when they choose your product or service. Copywriting that's centred on benefits sells better.
Marketers express this as 'sell the sizzle, not the sausage'. The sausage is your product and its features; the sizzle is the benefits of choosing it. Evoking the sounds and smells of cooking the sausage sells better than just listing its ingredients, or explaining how it was made.
Connect with customers
The next step is to create a headline, tagline or slogan that makes customers want to read on. Nothing generates interest like self-interest, so the best way to get attention is with a benefit.
Throughout your copy, we'll use colourful, vivid language that lets customers see just how good your product is. The right metaphor can illuminate a key point like sun breaking through the clouds.
The finished product
Once your copy is just the way you want it, our work is done - unless you want us to work with your designer, web developer or printer, which we're happy to do.
The end result will be an advert, brochure, website or newsletter that you can feel proud of - and makes customers want to buy from you.
If your marketing copy was doing all this already, you wouldn't still be reading. So call or email today to discuss how we can help you.