This collection of original articles aims to provide advice and support on some key aspects of copywriting.
Title |
About |
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Conquer 'blank page syndrome' once and for all |
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Choose a destination before you set off |
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Metaphors are powerful tools - |
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Concise pointers for writing that sells |
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Advice on a perennial word-choice problem |
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When it's wrong to be too touchy-feely in marketing copy |
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Is it ever right to scare the customer? |
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Perhaps the most important copywriting principle of all: think about the audience |
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Understanding the difference between making a splash and making a sale |
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Destroy your own hard work and feel good about it |
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Formality is the enemy of clarity |